◑ Private Roast.
Two kraft coffee bags behind a handful of freshly roasted beans

White-label coffee · your brand on the bag

Launch Your
Own Coffee
Brand.
We Roast It.

One thing, done right: you bring the name, the label, the look — we source farm-direct green coffee, roast it fresh, and bag it under your brand. Never ours. It starts with our own Green Colombian, grown on our farm in the Colombian highlands.

Design your bag → See how it works

One product, done well

Your name on the bag, without a roastery

No factory to find, no roaster to buy, no green coffee to chase. You design the brand; we handle everything that happens before it reaches the shelf. The lowest-risk, fastest way to put real coffee under your own name.

You own the brand

The name, the logo, the label artwork, the story — all yours. Our name stays in the small print as your licensed roaster, nowhere on the front.

We roast it fresh

Roasted to order, in small batches, to the roast level you choose. Bagged, sealed with a one-way valve, and labelled with your brand.

Low minimums

Start with a small first run to test the market, then scale as you sell. Ship to you, to your café, or straight to your customers.

Who puts their name on it

Built for whatever your situation is

A label this easy to launch fits all kinds of people and causes. These are just the ones we hear from most — if yours isn't here, that's fine too.

Celebrities & public figures

Turn your name into a real product on the shelf — a coffee fans can actually buy, without standing up a roastery.

Influencers & creators

Give your audience something to hold. A signature roast under your brand turns followers into customers.

Coffee houses & cafés

Put your own house blend on the back bar and the retail shelf — your name, your roast, ready to reorder.

Nonprofit fundraisers

Coffee people already drink, sold for a cause they believe in. Low first runs make it easy to raise money with margin to spare.

Schools & PTOs

A drop-off-line or classroom fundraiser that parents actually want. We help you brand it and keep the minimums small.

…and whatever you've got

Clubs, churches, teams, weddings, a gift for a hard-to-shop-for friend. Whatever your situation is, we'll work with you.

Where the coffee comes from

It starts at our Colombian farm

We don't buy your coffee off an anonymous broker's list. Our flagship green — Green Colombian — is grown, picked, and processed on our own farm in the Colombian highlands, then roasted to order under your label.

A farmer hand-picking ripe red coffee cherries on our Colombian farm

Hand-picked, cherry by cherry, at altitude — the way good coffee has always been grown.

  • Single-origin, traceable. Every bag we roast for you traces back to a real place and the people who grew it.
  • Grown by us, sold to you. Owning the farm means a steady supply and a price that isn't at the mercy of the spot market.
  • More farms coming. We're partnering with neighbouring growers to add new origins — so your range can grow as your brand does.
Meet the coffee →

From cherry to cup

Where your coffee is grown & roasted

Every bag we make traces back to a real place. Our flagship green is grown, hand-picked, and processed on our own farm in the Colombian highlands — then roasted and bagged to order under your name.

Freshly roasted beans held over kraft coffee bags ready to ship
Roasted & bagged to order
A farmer hand-picking ripe coffee cherries into a basket on our Colombian farm
Hand-picked at altitude
Ripe red coffee cherries on the branch in the Colombian highlands
Ripe cherries on the branch
A picker selecting only the ripest cherries, cherry by cherry
Cherry by cherry, our highlands

Our coffee

Two ways to start

A single origin from our own farm and a Colombian–Brazil blend — both grown at altitude, roasted to order, and shipped whole bean. Pick your roast level; we dial in the profile and roast fresh.

Available now · from our farm

Green Colombian

Colombian highlands · 1,500 m · washed · single origin

Citrus · cashew · caramel — a bright, sweet, balanced cup that holds up across every roast and sells to almost any palate. Whole bean.

Choose your roast
Light · Medium · Dark
Put it in your bag →

Available now · house blend

Colombian & Brazil

Colombia + Brazil · grown at 1,500 m · blend

A versatile two-origin blend offered in two profiles, both whole bean:

  • Dark — dark chocolate & caramel
  • Light / Medium — molasses & lime
Put it in your bag →

Pick your packaging

Bags we can do

Stand-up pouches built for fresh coffee — each one comes with a resealable zip and a one-way degassing valve, printed or labelled with your full-colour artwork.

Custom

Natural kraft

Warm, earthy, recyclable kraft — the classic specialty look. Pairs with a printed label for contrast.

Custom

Matte black

Premium soft-touch black that makes bright label colours and foil pop. The shelf-standout choice.

Custom

Matte white

Clean, modern, gallery-white. A blank canvas for bold, minimal brands.

Custom

Compostable kraft

Plant-based, home-compostable film for brands that lead with sustainability.

Custom

Clear window

A front window so customers see the beans inside — great for whole-bean retail.

Custom

Finishes

Direct print or applied label, matte or gloss, optional metallic foil — whatever your brand needs.

Sizes we fill

From sample-size pouches to wholesale sacks — mix sizes across a single order.

250g8.8 oz
340g12 oz · retail favourite
500g17.6 oz
1kg2.2 lb
5lb2.27 kg · wholesale

Whole bean or ground, your call — choose per size, and we grind to order so it ships fresh. Custom sizes available on larger runs.

Design your bag →

From idea to shelf — four steps

How it works

No roasting to learn, no equipment to buy, no green coffee to source. Here's the whole journey, start to finish.

  1. 01

    Design your brand

    Use the Label Studio to name your coffee, pick a roast and a bag colour, and watch your label come to life. Send the concept to our team.

  2. 02

    Pick your coffee & bag

    Choose Green Colombian and the roast you want, then your bag style and sizes. We confirm pricing and a low first-run minimum.

  3. 03

    We roast & bag it

    Farm-direct green, roasted fresh to order, sealed with a valve, and labelled under your name. Quality-checked before it ships.

  4. 04

    You sell coffee

    Your brand on the shelf, in the café, or on a doorstep. Reorder as you grow — and add new origins as our partner farms come online.

Start your bag → Run the numbers

Brands, in their words

They put their name on it. We roasted the rest.

Founders who launched a coffee brand without a roaster, a warehouse, or a single green-coffee contact — just an idea and a label.

“I had a name and a logo and absolutely no idea how to make coffee. Private Roast handled the part I couldn't — now Wren & Reed is on the shelf at three local grocers.”
Maya EllisonFounder, Wren & Reed · Portland, OR
“We launched with a small run of Green Colombian to test the market. It sold out, we reordered double, and we never had to touch a roaster.”
Daniel ChoOwner, Halcyon Coffee Bar · Austin, TX
“The label tool let me show investors a real bag before we'd spent a dollar. That mock-up is basically why we got funded.”
Priya NairFounder, Dovetail Roasters · Brooklyn, NY
“Knowing the coffee comes from their own farm made the story easy to tell. Customers ask where it's from and I actually have an answer.”
Tom ReyesFounder, Ember Lane Coffee · Denver, CO

The shelf of names

Every one of these is someone's brand

A few of the labels we roast under, the way they'd sit on a shop shelf. None of them say Private Roast on the front — that's the whole point. Yours could stand right here.

Wren & Reed Colombia · Our Farm Light
Online brand · Portland12 oz · Whole bean
Halcyon Colombia · Huila Medium
Café house blend · Austin12 oz · Whole bean
Dovetail Colombia · Single Origin Med-Dark
Subscription · Brooklyn12 oz · Ground
Ember Lane Colombia · Our Farm Medium
Online brand · Denver12 oz · Whole bean
Northbound Colombia · Dark Roast Dark
Wholesale · Seattle5 lb · Whole bean
Saltgrass Colombia · House No. 3 Med-Light
Café house blend · Savannah12 oz · Whole bean
Tinder & Oak Colombia · Huila Dark
Online brand · Chicago12 oz · Whole bean
Marrow Colombia · Our Farm Medium
Subscription · Oakland10 oz · Whole bean

Picture your name on the next one.

Design your bag →

Worth a read

Coffee, causes & famous names

A few stories we like — from schools and nonprofits raising real money on coffee to the celebrities who turned their name into a brand. Good fuel if you're weighing a label of your own.

Schools & PTOs

Yes, PTOs Are Selling Coffee in the Drop-off Line as a Fundraiser—How to Do It

PTO Today→ Nonprofits

Retired Des Moines couple creates 'Beans For Sharing' to support charities

Waterland Blog→ Schools

Bamber Valley Elementary students decorate coffee sleeves to brighten people's day

Post Bulletin→ Celebrities

9 Of The Best Celebrity-Owned Coffee Brands

Chowhound→ Celebrities

National Coffee Day: 4 Black Celebrities Brewing Up Success

MadameNoire→

Outbound links open in a new tab. Private Roast isn't affiliated with these publications — they're shared for inspiration only.

Ready to put your name on coffee?

Design a bag in about a minute, send us the concept, and a real person on our roasting team makes it real — farm-direct Green Colombian, roasted under your brand.

Design your bag → Book a chat