◑ Private Roast.
Bags of freshly roasted coffee behind a handful of beans

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Design your bag

See Your Name
On The Bag

The lowest-risk way into coffee: you design the brand, we source the green from our Colombian farm, roast it fresh, and bag it under your name. Type a name, pick a roast, choose your colours — your label comes to life as you go.

◑ Roasted under licence by Private Roast
Your Name
Single-origin · small batch
Colombia · Our Farm
Citrus · cashew · caramel
Roast
Medium
340g · 12oz Batch No. 014

Whole bean · roasted to order · this is a live mock-up of your bag

Send this concept to our roasters

See your margins →

Your design autosaves on this device so you can pick up where you left off. Add your name and email, hit Send my concept, and a real human on our roasting team picks it up — we make it real: bagged, labelled, and roasted under your name.

From cherry to cup

Where your coffee is grown & roasted

Every bag you design here traces back to a real place. Our flagship green is grown, hand-picked, and processed on our own farm in the Colombian highlands — then roasted and bagged to order under your name.

Freshly roasted beans held over kraft coffee bags ready to ship
Roasted & bagged to order
A farmer hand-picking ripe coffee cherries into a basket on our Colombian farm
Hand-picked at altitude
Ripe red coffee cherries on the branch in the Colombian highlands
Ripe cherries on the branch
A picker selecting only the ripest cherries, cherry by cherry
Cherry by cherry, our highlands
Concept sent — our roasting team will be in touch.